AI Insights · Timothy · April 2022
Top 5 Consumer Finance Apps in the Middle East Q1 2022
Discover the performance of the top 5 consumer finance apps in the Middle East during Q1 2022, including weekly download trends and active user data.
The first quarter of 2022 saw significant activity in the consumer finance app sector in the Middle East, with leading apps demonstrating varied trends in downloads and active users. Here’s a closer look at the performance of the top 5 apps: AlRajhi Mobile, SNB AlAhli Mobile, Alinma Bank, Riyad Bank Mobile, and Al Hilal Digital.
AlRajhi Mobile had a strong quarter with weekly downloads fluctuating between 79K and 106K. The app saw a peak in downloads reaching 106K in the week of February 28. Active users started at around 3.7M and ended the quarter at approximately 3.8M, showing a steady increase.
SNB AlAhli Mobile experienced a steady increase in weekly downloads, peaking at about 61K in the week of February 28. Active users also showed a positive trend, starting at 1.1M and increasing to nearly 1.2M by the end of March.
Alinma Bank saw its weekly downloads range from 15K to 25K, with a notable peak of 25K in the week of February 28. Active users remained relatively stable, hovering around 320K to 350K throughout the quarter.
Riyad Bank Mobile had a consistent download range between 13K and 19K, with a peak of 19K in the week of February 28. Active users showed a slight increase, starting at 277K and ending the quarter at 285K.
Al Hilal Digital, a newer entrant in the market, experienced significant growth. Weekly downloads surged to around 45K by the week of February 21, and active users saw an increase from 900 in late January to about 38K by the end of March.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the consumer finance app market in the Middle East. For more detailed analytics and insights, visit Sensor Tower.
